Privacy Policy
Effective date: July 7, 2026
Bright Family Dentistry (“we,” “us,” or “our”) respects your privacy. This policy explains what information this website collects, how we use it, and the choices you have. It applies to brightfamilydentist.com only — not to care provided in our office, which is covered by our Notice of Privacy Practices available at the front desk.
Information you give us
When you submit an appointment request, we collect the information you provide — such as your name, phone number, email address, date of birth, mailing address, preferred appointment times, and the service you’re interested in. This information is transmitted to our office staff so we can contact you to confirm scheduling and verify insurance benefits. We do not sell or rent this information to anyone.
Please do not use website forms for medical emergencies or to send detailed health information. For urgent needs, call us at (423) 415-1421 or, after hours, contact the nearest emergency room.
Information collected automatically
Like most websites, we use analytics tools to understand how visitors use the site so we can improve it. These tools may set cookies and collect information such as pages visited, approximate location, device and browser type, and how you interact with pages. We use:
- Google Analytics and Google Tag Manager — site traffic and usage measurement
- Microsoft Clarity — anonymized session interaction analytics (for example, scrolling and clicks) that help us improve usability
- Google Maps — the embedded map on our contact section is served by Google and subject to Google’s privacy policy
You can limit cookies through your browser settings, and you can opt out of Google Analytics with Google’s browser add-on.
How we use information
- To respond to appointment requests and questions
- To verify insurance benefits before your visit
- To operate, secure, and improve this website
- To comply with legal obligations
Children’s privacy
This website is not directed to children, and we do not knowingly collect personal information online from children under 13. Appointment requests for minors should be submitted by a parent or guardian.
Your health information
Protected health information created or received in the course of your care is governed by HIPAA and our Notice of Privacy Practices, which we provide at your first visit and any time on request. This website policy does not replace that notice.
Changes & contact
We may update this policy from time to time; the effective date above reflects the latest revision. Questions about this policy or your information? Call (423) 415-1421 or visit us at 1421 Armour St., Chattanooga, TN 37412.
Looking for our commitment to an accessible website? See our Accessibility Statement.